Mass advertising (TV, print, radio, etc.) can be expensive
and isn’t always an option for small businesses. But Direct Mail can focus on a smaller group of individuals who are
more likely to respond to your offer, giving you more bang for your buck.
With Direct Mail, you can address your customers by name, speak to them individually, and appeal
to their interests. And when customers feel that you understand their needs, they’re more likely to respond. In fact,
55 percent of consumers “look forward” to discovering the mail they receive.
From letters to postcards to brochures, there is a large variety
of inexpensive and easy formats you can use to create your direct mail campaign. You can add impact by including a special
offer or free sample in the envelope.
Direct Mail allows you to physically place your message in your customers’ hands and encourage interaction. Along
with an engaging message, you can make an unforgettable impression by incorporating elements that actively involve the customer,
like stickers, and coupons.
Direct Mail is one of the few media channels that gives you the ability to track the success of your campaign. It’s
as simple as counting the inquiries you received or counting the number of coupons redeemed. By tracking and analyzing your
results, you’ll see what's working and can make adjustments to future mailings if needed.
It’s easy and cost-effective.
With our Hot Team of professionals,
we take care of creative, layout, print, and mailing. Simply put us to work for you and relax, we'll take it from
here and make sure we maximize your efforts within budget.