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Ask the Expert

On this page, I'll answer your questions and provide some nuggets of wisdom. Enter your questions at the bottom of the page.

Tuesday, March 9, 2010

Question: What is Direct Mail?


Direct Mail
The best way to fire up or rejuvenate your business!

Anyone who’s used Direct Mail can tell you that it’s a powerful way to deliver a message right to your customers’ doors—and bring more business through your own.

HD has made it easier than ever to build your business with Direct Mail. Let our professional team develop and create smart, imaginative ways to plan your Direct Mail advertising campaign, plus use tips and helpful resources to make your Direct Mail produce strong results.

Benefits of Direct Mail

Direct Mail touches people every day.
Many people look forward to receiving their daily mail. In fact, 98 percent of consumers bring in their mail the day it’s delivered, and 77 percent sort through it immediately. In addition to that kind of exposure, Direct Mail offers these benefits:

It’s targeted.
Mass advertising (TV, print, radio, etc.) can be expensive and isn’t always an option for small businesses. But Direct Mail can focus on a smaller group of individuals who are more likely to respond to your offer, giving you more bang for your buck.

It’s personal.
With Direct Mail, you can address your customers by name, speak to them individually, and appeal to their interests. And when customers feel that you understand their needs, they’re more likely to respond. In fact, 55 percent of consumers “look forward” to discovering the mail they receive.

It’s flexible.
From letters to postcards to brochures, there is a large variety of inexpensive and easy formats you can use to create your direct mail campaign. You can add impact by including a special offer or free sample in the envelope.

It’s tangible.

Direct Mail allows you to physically place your message in your customers’ hands and encourage interaction. Along with an engaging message, you can make an unforgettable impression by incorporating elements that actively involve the customer, like stickers, and coupons.

It’s measurable.

Direct Mail is one of the few media channels that gives you the ability to track the success of your campaign. It’s as simple as counting the inquiries you received or counting the number of coupons redeemed. By tracking and analyzing your results, you’ll see what's working and can make adjustments to future mailings if needed.

It’s easy and cost-effective.

With our Hot Team of professionals, we take care of creative, layout, print, and mailing.  Simply put us to work for you and relax, we'll take it from here and make sure we maximize your efforts within budget.

11:36 pm est


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