It’s targeted.
Mass advertising (TV, print, radio, etc.) can be expensive and isn’t always an option for small businesses. But
Direct Mail can focus on a smaller group of individuals who are more likely to respond to your
offer, giving you more bang for your buck.
It’s
personal.
With Direct Mail, you can address your customers by name, speak
to them individually, and appeal to their interests. And when customers feel that you understand
their needs, they’re more likely to respond. In fact, 55 percent of consumers “look forward”
to discovering the mail they receive.
It’s flexible.
From letters to postcards to brochures, there is a large variety of inexpensive and easy formats you can use
to create your direct mail campaign. You can add impact by including a special offer or free sample
in the envelope.
It’s tangible.
Direct
Mail allows you to physically place your message in your customers’ hands and encourage
interaction. Along with an engaging message, you can make an unforgettable impression by incorporating
elements that actively involve the customer, like stickers, and coupons.
It’s measurable.
Direct Mail is one of the few media channels
that gives you the ability to track the success of your campaign. It’s as simple as counting the inquiries you received
or counting the number of coupons redeemed. By tracking and analyzing your results, you’ll see what's working and
can make adjustments to future mailings if needed.
It’s
easy and cost-effective.
With our Hot Team of professionals, we take care of creative, layout, print,
and mailing. Simply put us to work for you and relax, we'll take it from here and make sure we maximize your efforts
within budget.